Connecting with customers is the simplest aspect of creating a true marketing habit. It’s easy, it’s free, and it takes up less time in your day than having a cup of coffee. The key? Make sure you connect with the right clients. Focus on those who consistently bring you business … or consistently refer business, and get to know and understand their business. Here are four things you can do today to strengthen your relationships, improve customer service, and drive your business growth, all at the same time.

Get in front of them.
Nothing can replace face-to-face interactions with important customers. Schedule an hour to stop by YOUR workplace and see how they work. Not only will you remind clients of their place in your business life, but seeing an office and what happens on a day-to-day basis can spark ideas on ways to help them with their legal needs. It doesn’t have to be a long stay … stopping by for coffee and a quick meeting may be all it takes to get them back to your office.

Show an interest in your industry.
One of the easiest and most useful things you can do for a client is present information about your own industry … with a legal twist. Set up Google alerts with your industry or company name as keywords and see what comes up. If anything related to your business comes up, please attach it to an email with a quick explanation and an invitation to discuss any questions they may have. It’s a quick and easy way to show that you are taking care of them.

Relate your experience to them.
Clients aren’t always aware of the latest changes in laws that concern them … that’s what they trust you for. Take a step forward and take a few minutes each month to review the Laws of Session to see what might apply to them … it seems obvious that it is often forgotten.

Pick up the phone.
The next time you have something to convey to a client, do it over the phone. Email is an incredibly useful communication method most of the time, but it cannot replace genuine conversation. Instead of letting an assistant or paralegal handle the communication, pick up the phone and do it yourself. You will be able to answer questions instantly and give a better idea of ​​what you are explaining to them. Conversation builds relationships.

Sometimes it is the simplest gesture that can generate the most benefits. With technology on your side (Google, Google Alert, RSS Feeds …) it is easier than ever to keep up with the personal and professional lives of clients. Spend 10 minutes a day going through your contact list and building relationships, and your law firm’s marketing habit will flourish along with your business.

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