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Moms Search Engine Optimization Part 5: Why You Should Include Google Mums

Moms Search Engine Optimization

Google Moms is a brand-new tool launched in Google last year. It’s a special algorithm used by Google specifically to ranking web pages on the search engine results pages (SERPs). In short, the aim of the Google Moms tool is to direct more traffic to the pages your customers are most likely to want and visit.

So, what exactly is Moms? Google Moms is basically a list of high-quality websites that have already been indexed. This means that they are well established and receive a lot of traffic. You will find links to their pages in the “Biz Card” section at the left hand side of SERPs. These high quality sites are usually well-optimized and rank highly on popular search engines. They are likely to feature in the first few results for your chosen keyword.

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Google’s primary goal to release the Google Moms tool is to improve the number of websites that feature in SERPs. This will improve the SERPs, which will increase the number of visitors to that particular site. However, many people wonder how useful this will be to businesses. Will it really improve the rankings enough to increase the number of sales? Is the aim to limit access to search results to businesses only? Will this frustrate visitors and turn them away?

Moms Search Engine Optimization Part 5: Why You Should Include Google Mums

To answer the last question, the Google Moms listing is definitely not a hindrance to obtaining results. Visitors will still be able to see your page, but they won’t be able to access the information they’re searching for. This is designed to provide a useful service – not to hinder search engine results. As long as a visitor knows about the website’s presence, they will likely stay on your page.

If a user doesn’t know anything about the website, they’ll naturally search for more information. As long as your page content and information are useful to the reader, then it will likely be discovered by them. A person who isn’t interested in your products or services may just proceed to another website. There are other ways to market a site without relying on major search engines. Video marketing, for example, has become a very effective tool for boosting traffic. Users can easily find a video that explains the benefits of the products being sold.

When you include the list in your Google SEO efforts, be sure to provide plenty of content. A well-written article will show search engines that your site is worth finding. Just make sure to provide relevant information. Incorporate keywords in the title, tags, and titles. These may not immediately impress a visitor, but over time, they will.

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