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Only when you wake up one morning to the devastating reality of having your company’s reputation tarnished on the Internet, can you fully appreciate the benefits of having a reliable online reputation alarm system.
Would anyone in their right mind wait until a fire occurs before seriously considering purchasing an insurance policy? Probably not. Online reputation attacks spread across the internet (and then continue to spread offline), in the same way that every fire starts with a single spark, which then quickly turns into huge fireballs that burn and lift everything to the ground. what has ever been done. I worked for. Attacks on reputation online tend to spread so quickly that they can wipe out any business that is not well equipped to deal with them.
The bigger your business, the stronger the flames. After all, fire has never been known to be deterred by the size of the bush and this is a fact. There is simple math in all of this. The more inflammatory the internet post about your business, the faster it will typically spread through blogs, web links, Twitter, Facebook, and emails. A single link to a defamatory website about your business can be emailed to a mailing list that could contain thousands of subscribers in less than 5 minutes.
Each recipient of the link can forward it to their own mailing list, whose recipients can also forward it. In all, it could take 10 minutes or less for what you’ve worked your entire life to burn up in flames. This is, of course, the worst case scenario. In the best case scenario, it would be a few days before defamatory web pages about your business take up most of the first page of search engines, for all to see.
Very unfortunately, I have seen exactly this course of events happening at an IT company in Israel that had been trading in the UK with great success for over two years. Having discovered that its UK director was stealing from the company, the head office in Israel decided to summarily dismiss him.
The Director, who was well invested in the technical aspect of the Internet, decided to get revenge by posting negative comments and reviews about his former employer on various websites and forums. The comments explicitly suggested that the company was a fraud and that it was simply taking money from its clients and never intended to deliver any work. Shortly after this director left the company, his UK operation was almost extinct. The phone stopped ringing and current customers started leaving the company with various excuses.
This unexpected turn of events must have cost the Israeli IT company tens of thousands of pounds. It wasn’t until one of the company’s most loyal customers in the UK indicated that it wanted to terminate its £ 50,000 contract with the Israeli IT company, that the company discovered the mountains of bad publicity they received in search engines from Internet in the UK.
The managing director in Israel was astonished to discover how a relationship that turned sour with a disgruntled employee had almost completely brought his company’s operations to a halt in the UK. Eventually, the internet defamation attorney who was hired by the company to save it from further reputation shame, quickly managed to stop the online reputation attacks against the Israeli IT company by his former employee and quickly restore his reputation on the Internet. line.
The online defamation attorney on the Internet who acted for the company sent a strong legal letter to the former director, who quickly proceeded to remove all defamatory material from the Internet. If it had not done so, the company would have had to go to the Superior Court to obtain a court order forcing the removal of the defamatory material.
However, much of the damage to the company had already been done and, following swift action by its internet defamation lawyers, the Israeli IT company quickly managed to restore its customer base in the UK and, with more advice, began to create a rich online presence in the UK. UK, which would make it much more difficult for anyone in the future to attack it that way again.
