Social networks have grown enormously in recent years, with the most popular being Facebook and Twitter. However, that’s not to say there aren’t other emerging networks making a name for themselves; Pinterest is fast becoming one of the biggest social networks out there, and even though it launched just over a year ago, it already has over 20 million users. All in all, it is a source of traffic that cannot be ignored, but the problem lies in the fact that many simply do not know how to use Pinterest to its full potential. If you are looking for ways to use that social network to boost your business, I recommend you check out the following 7 tips on how to successfully promote your business using Pinterest.
The 7 ways to use Pinterest
1. About sharing your content with others
Regardless of how you’re promoting your products, whether you’re making videos, PDFs, ebooks, or blog posts, you’ll need to pin your new content every time you make it public. Continuous pins will let everyone see what you are about, what kind of service you offer, and those who are really interested in what you have to offer will be more likely to do business with you as you will be representing yourself as a expert in your field
Also, it should be noted that every time an article is pinned, a backlink is created from the website to the content, so in other words, you are not only generating a stream of traffic for your website, but which is also increasing the number of backlinks. .
When you’re just starting out, be sure to collect your pins based on the topic they touch on. This will make things easier not only for your visitors, but also for you.
2. Put some creativity into it
Make sure the Pinterest boards you put up not only reflect your niche, but also have some originality, or at least some zing. If you’re marketing to a localized crowd, you can share your thoughts on events and places of interest in that area. If you’re doing this on an international scale, you can always include facts, tidbits, and statistics that have to do with your niche.
3. Make proper use of Pin-It
If you take the time to explore Pinterest, you’ll find the “pin-it” button, which basically allows you to pin your latest content release with the click of a single button. It goes without saying that each button click also creates a new backlink.
Also, this button will help those who are into content curation as it will allow you to share anything at lightning speed with your followers. Also, don’t forget to edit your pin description after clicking the button and credit the original source if necessary.
4. Add Pinterest to your website
Fortunately, Pinterest offers a number of interesting tools that you can use, some of which can be installed on your website so that you can gain followers on Pinterest. You should include “Follow me on Pinterest” and “pin-it” buttons on your website, which you can easily get from Pinterest.
5. A taste of things to come
Most people are much more trustworthy with someone or a company when they provide an “exclusive” look behind the scenes of the business. You can include pictures from the conference, a timeline containing important events that happened in your business, pictures of those who work for and support your company, and various pieces of content that have been favored by website workers.
6. Promotion in advance
If all the ways of driving traffic to your business are right for you, then you should consider promoting products that haven’t been launched yet. You can use this to your advantage and create some buzz before the product launches, securing a certain amount of sales up front. Generally, upcoming products are promoted with the use of press releases and promotional videos.
7. Mix Pinterest and Facebook together
If you’re into social media marketing, chances are you already have a Facebook account, and the good news is that you can include Pinterest for cross-promotion. There are numerous apps that allow you to integrate the aforementioned Pinterest buttons into your Facebook, and one of the most popular is Woobox.
