Why run an ad server?

I think the above covers you quite a bit, but if you insist, here are a few more benefits you get from using ad servers.

• Direct advertisers

• Planning

• Orientation

• Reporting

• Technical support

These are just some of the benefits and features on offer.

As always, it’s about trial and error. Try to see what works best for you.

Top 5 ad servers list

# 1. DoubleClick for Publishers (DFP)

Surprise. There is a solution owned by Google and it is among the top recommendations everywhere. It also has huge advantages. If we can safely estimate that you have less than 90 million ad impressions per month, it’s free.

# 2. OpenX

X marks the spot. OpenX has a significant market share for publishers running their own ad servers. They claim to serve over 100 billion ad impressions each month, and 96% of “leading national advertisers” use it. Even Don Draper would be impressed if he were reading this on his whiskey-stained laptop.

# 3. AdColt

Maybe AdColt will break the streak. It’s not free.But at $ 0.02 CPM (cost per thousand ad impressions) it’s almost free. But one of its main advantages is that it is a white label solution. You have a few customization options to bring it in line with your brand, including the basics like the logo and your own ad server domain name.

# 4. AdZerk

If you are a small publisher, you might go crazy when you hear the price of AdZerk. Their plans start at $ 1,000. So you will need to have solid traffic that can generate balance clicks and ad revenue to go this route. Of course, they have the standard 30-day trial, so it’s not a complete leap of faith.

# 5. AdTech

AdTech is owned by AOL. There are many trends here, one of them is that some of the biggest or most recognized brands on the Web are buying this space. Fortunately for all of us, AdTech doesn’t arrive in your mailbox once a week on an unsolicited CD. If you’re too young to know what it means, you’ll probably look great in tight pants, but you’ll never know the joys of Atari. But I digress.

Will you serve?

If you were paying attention to who bought many of our ad server options, you know that ad servers are more than just a tool for serving ads from direct advertisers. You can add all your ad networks in one hub and manage them.

The ad servers really lend themselves more to publishers who do heavy traffic volumes. At a glance, you can estimate that you could increase profits by about 30%. This is compared to AdSense. If the strategy works, it could be much better. But it will only determine through testing and experimentation.