If you have an Internet business, you should benefit from these bilingual marketing tips. If you are running your business in an English-speaking country, you need to analyze what second language your potential customers would like to use to find your website and buy from you.

If you have an Internet business in a non-English speaking country, you should also make sure you have an English version of the site. That will give you access to millions more potential customers.

When you plan your online visibility in two languages ​​you have 3 options:

1. Bilingual website divided into two domains

You can maintain your dual language versions on two different domains. That will give you the advantage that you can have keyword-rich domain names in the relevant language or use national domains, like we’ve done with google.com and google.fr.

2. Bilingual website divided into one domain, but two subdomains

This is another option, as the subdomains will work like two domains. But it can also be configured, so that the main site is in the root of the domain and the additional language is in a subdomain, as we see with Yahoo: yahoo.com as the general English version and fr.yahoo.com/ as the French version of Yahoo.

3. The bilingual website is simply split with the second language version in a subfolder. This is a very common approach for a bilingual website and will work well for a smaller site. On the other hand, you will not benefit from some of the special possibilities for promotion through bilingual marketing.

For some time now, it has been possible to include an automatic translation script in English-language web pages. The script using the Google translation service will translate the specific web page into the desired language when the visitor simply presses a button. Currently there are scripts to translate English texts into Spanish, French, Italian, German, Portuguese, Japanese, Korean, Russian and Chinese.

At the moment, these translator scripts are more for marketing purposes, as the quality of the translated text is very different from what a human translator could do. On the other hand, the translated text will definitely give the visitor an impression of what the web page is about. If you link to translated URLs from other websites, you may gain additional traffic from search engines.

You can see an example here at Free Articles free-articles.net.

Improve visibility with free articles

Many marketers have realized that writing and distributing articles for free reprint and use is one of the best marketing tools we have today. Such article marketing cringes in the power of viral marketing. When each article is uploaded to article directories like EzineArticles.com, GoArticles.com, and ArticleCity.com, they will live their own life in cyberspace and promote your ideas, backlinks, and brand for years to come.

When you yourself have a bilingual ability, it will give you a good advantage, since you can distribute your articles in two languages.