Have you ever wondered why some websites or blogs are favorited by search engines while others fail to capture their attention? The answer to this is simple: an SEO friendly website takes precedence over the other websites and is easily indexed by it. However, it is surprising that a large group of people are unaware of the importance of SEO and its role in online marketing. In this article, I have highlighted certain tips that web designers should keep in mind when designing an SEO friendly website.
Target keywords
Online businesses, especially those with large e-commerce websites, need to do detailed research and analysis on their goals before even planning their website design. Not only this, they also need to consider the group of customers they need to target through their website, as this content will be a part of important keywords that will help search engines to crawl the pages conveniently. If the wrong keywords are used, search engines will never find us.
keyword placement
In addition to searching for keywords for a good website design, you should always consider placing them in the correct position on a web page. These places can be title tags, meta description, website taglines, bullet points, footer links, URLs, etc.
Analyze the site navigation system
The website navigation system must be search engine friendly. This means that buttons and links should be text based where possible. The use of flash elements should be avoided, as some applications do not support them. This could also hinder the loading time of the website. Instead, CSS query is a correct option to choose. The internal link structure should also be reviewed during this analysis.
Consider social media
Social networking sites like Twitter, Facebook are important factors to consider while designing a website. Online businesses can take advantage of it as it generates free web traffic and they achieve high rankings. Businesses can demonstrate the products they have to offer, targeting potential customers not only locally but also around the world.
Use sitemaps
Sitemaps are the maps of the content present on our websites that help search engines in the web crawl process. If sitemaps are missing, search engines may not identify all pages on our website. As a result, the visibility of the company will be affected. These maps can be in the form of an XML file, RSS feed, HTML, or URL list. Therefore, it is highly recommended for online businesses, especially those who constantly make changes to their websites or have a variety of images.
Friendly image file names and URLs
When designing an SEO friendly website, emphasis should be placed on using descriptive URLs that have keywords. This will help search engines quickly retrieve the web page. In addition, the name of the image files must also be suitable according to the search criteria. For example, if a person is looking for images related to children’s clothing, having images named “bib.jpg” or “diapers.jpg” is definitely a better idea than simply using “img1.jpg”.
To conclude, search engine optimization is an important tool to increase the visibility of the company and should be taken into account when creating a website design.
