Your dream sales job may seem like it’s in a galaxy far, far away. It’s really just a matter of having the courage to explore new spaces and apply universal concepts. The combination of these two spectacular techniques can come together at the speed of light to create a Big Bang, in the form of a sales cover letter. The sales cover letter is the first major aspect of your mission: finding a stellar position with growth potential. Don’t let your shipment get sucked into the black hole known as the trash can. Design a sales cover letter powerful enough to land you directly in the sales role of your dreams.
Sales professionals in particular should not be intimidated by the idea of writing a cover letter. A cover letter is basically a sales letter. The main difference is that when a typical sales letter advertises a job or service, the marketable subject of the cover letter is the applicant. You know yourself better than any product or service. Apply the techniques used by sales professionals every day, and you can increase the success of your presentation to astronomical proportions.
Consider the mechanics of the cover letter: the ground rules that govern the appearance and visual appeal of the cover letter itself. The sources are significant. Choosing familiar fonts adds a professional touch to the letter. The font size has an impact on the format of your correspondence. A font that is too large can seem like an attempt to avoid writing a full cover letter. A font that is too small looks cluttered and tedious. The twelve point type is the standard and is generally a good size of choice. Use the same font throughout your letter, resume, and even on envelopes. Gives the impression of a neat and organized candidate who produces quality work.
Use the force when it shows up and you’re sure to stay away from the hiring manager’s dark side. Capturing the reader’s attention at takeoff is crucial. Sales is all about convincing: convincing the client that they need a certain project or convincing a company that they need the service you provide. Convince the hiring manager that you are the one for the job by citing interesting personal experiences in the field. Be personal and personable. Sellers must use their wit and charm to seal the deal every day. Transfer that skill to the keyboard and apply it to the sales cover letter. Before you know it, you’ll be counting down the days until your job interview.
Build relates to the hiring manager. Share your education and experience
Openly but leave some details for the resume. Direct the hiring manager to this attachment several times in the cover letter. Take the time to find out the name and title of the hiring manager. They will be flattered that you took the time to address something more than “Dear Sir or Madam.” Name a couple of accomplishments that are not covered on the resume. Make sure they are interesting enough to exert some gravitational pull. Keep a copy of your cover letter and resume handy for reference. If the hiring manager calls you, he must remember exactly what he wrote. Not remembering what you said about the position will make you seem reckless and careless.
Close the cover letter with a sincere thank you, and then head out to explore the last frontier. Use the “Take me to your leader” approach to your job search. Go out and ask the hiring manager for the interview you’re looking for. The worst that he or she can say is no. This confident proactive approach shows the hiring manager that he is not afraid to go after what he wants. State your intentions to contact the hiring manager after a specified period of time. Please allow a reasonable period of time before contacting the carrier to inquire about the status of your shipment. His tracking abilities will be evident in his actions. A good sales cover letter is one that looks for the stars. Take these small steps to prevent your sales cover letter from drying up before it has a chance to get off the ground.
