For Bill Britt, a competent city manager in Raleigh, North Carolina, there was something lacking in life and it wasn’t long before he was drawn to his own initiative.
His first attempt was a reported $ 10,000 failure, but his second … well, that’s Network Marketing Legend stuff.
Bill Britt is quoted as saying:
“I got into this business for five reasons. Good reasons. The first was money. The second reason I got in was money. In fact, those are the five reasons.”
By all accounts, he did a lot of that; More than 2 million distributors have joined Amway as a result of Bill Britt, with countless millions more influenced by its training materials and systems.
Network Marketing Success?
Most of his fortune is attributed to his mentoring company Britt WorldWide, which sells CDs and training materials related to success at Amway and every other MLM opportunity. His audio is a recommended resource for Amway distributors paying autoship for training.
Scandal!
Bill Britt, like most long-standing success stories, has been mired in a fair amount of alleged trouble, endured rumors of an affair, rumors of divorce and marital problems, rumors of business problems, and even been part of various scams. I’m not going to delve deeper into any of these, because they are simply not relevant to this article.
How did Bill Britt achieve such great success at Amway?
Bill Britt can be considered a pioneer of network marketing systems and training techniques, who pioneered in the 60s and 70s, but in the late 60s and 70s, there was not as much information and training that we have today, thank you . largely due to the lack of the Internet.
30 and 40 years ago Network Marketing prospecting consisted of:
* Meetings at home
* Hotel meetings
* Weekend training
At the time this was probably considered cutting edge, after all these techniques used to work but as time goes on things change. People do not read the “newspaper” as often, but instead search for news on the Internet. People don’t send as many letters or postcards; they send email and instant messages.
We don’t buy or sell locally, or in the newspaper, we post on Craigslist and eBay.
The age of the internet
The old approach that Bill Britt used to build a gigantic network marketing organization doesn’t work to the same effect as 30 years ago.
Today’s leading prospectors and team builders use information and technology, harnessing the power of the Internet to communicate with thousands of qualified prospects; people are already looking for what you have to offer.
Online Network Marketing
However, like the Amway Legend, today’s best Network Marketing success stories still rely on systems, only now they are leveraging technology and the internet to get their message across, build relationships with your prospects, and even to enroll those prospects in your prime opportunity.
These same systems can be taught to your team, allowing them to do exactly what you are doing and attract leads and prospects of their own to build their own business.
