Since in many areas of the country homeowners have a plethora of licensed real estate agents available to choose from, why should anyone choose you? How is it different from the competition and how will that benefit someone enough to hire you as their representative? Will you just say what you think someone wants to hear, or will you follow my service – marking, slogan, I will always tell you what you need to know, not just what you want to hear. (YE)? Why should a seller list your home with you, and why would qualified potential buyers be better served by being your customer? With that in mind, this article will briefly attempt to examine, consider, review and discuss why you are best served when you choose the best agent for you!

1. Will you listen effectively?: Quality representation must start with effective listening and learning/discovering what might be someone’s personal needs, goals, priorities, and unique circumstances/concerns. How can someone represent someone else, if the client and the agent don’t start on the same page? Why should anyone trust you, unless/until you clearly show and prove that you are worthy of it and earn their respect? Since everyone is different, in both major and minor ways, doesn’t it make sense to hire someone who will take the time and effort to properly address her specific goals and needs?

2. How will you present your listing presentation?: Many agents present themselves, during their listing presentations, in a way that spends too much time talking and not enough time listening. An effective way to proceed is to listen effectively, fully and attentively, and learn what a prospect’s concerns, perceptions, needs, understanding, etc. are, and focus on addressing them. When reviewing and going over competitive properties, to explain pricing recommendations, it’s even more important to discuss marketing strategies, staging ideas, and why/how your plan would maximize the chances.

3. How will you follow up, with prospects and with your customer?: Timely action is often the key to gaining a competitive advantage that benefits your customer. How often will the owner be communicated and updated throughout the process? How quickly will he respond to concerns, etc.?

Great service, done in a personalized, needs-oriented way, rather than a cookie-cutter, one-size-fits-all, essential, logical, and what your customers deserve and should expect from you! Will you be ordinary or extraordinary?