Is SMS marketing better than any other mode of marketing? This may seem like a hot topic among marketers around the world. Most marketing media have been around for decades, but the spread of mobile devices has definitely changed the way all marketers deal with these options in marketing plans.
SMS marketing is known to be a reliable option for reaching end users with targeted and accurate messages. The following is collected data comparing SMS marketing with the other marketing modes to give you an overview of your current position as an effective marketing tool.
1) Open rate
– SMS marketing open rate – 90%
– Open rate of other marketing modes: 30 to 35%
These numbers leave us nothing to debate, as your client will surely read your message sent by SMS.
2) Quantity matters
– Number of text messages; the lower the better
– Number of emails or announcements, the more the merrier.
We don’t need to think about this twice. Think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a chance that you will open it only once. With messages, no one is tolerant of unnecessary disturbances. The goal of a text message is simply to give the required information in an accurate way and that is what people expect from marketing messages.
3) Nature of the campaign / SMS
The nature of the message is very important for text messages and any other mode of marketing. For example, if you have an offer or a discount to offer your customers, SMS Marketing is the perfect way. No other marketing medium will create an impact like text messages when considering discounts and deals.
4) Click rate
– The CTR of SMS marketing – 40%
– The CTR of other marketing modes: 7 to 10%
The reason that all marketers take SMS marketing seriously is due to the wide penetration of mobile phones in the market. Mobile phones are affordable and affordable for everyone, as are data packages.
And thus, the possibility that the end user opens the link sent through the message, whenever it is in their interests, is much greater now than ever.
Regardless of saying it, an SMS will always find its way into your customer’s inbox. Finally, it is safe to say that SMS marketing is a more effective tool than any other. Have you already tried it?
