Are you a small business owner with a big goal of reaching an international audience? While it can be challenging to recruit clients from other parts of the world, this is not as difficult as it once was.

Thanks in large part to social media, you now have the opportunity to expand your international reach, showing prospects in other parts of the world that you have what it takes to provide them with the best product or service for their company.

Don’t you think this is true? Consider the following: Facebook recently announced that it has 100 million users in Africa. This may be a drop in the hat compared to other parts of the world, such as the United States, but it shows that the opportunity to connect internationally is greater than ever. The more people use social networking sites in other parts of the world, the easier it is to connect with them on a business-to-business level. Keeping up with the international talk, a recent Conference Genie study shows that small and medium sized businesses in many UK industries are engaging with social media marketing at a higher rate. Here are some interesting statistics from the study:

Travel, retail, and technology companies said they would spend the most money on marketing as 2014 comes to a close. 71% of companies surveyed in the health and fitness industry believe that social media is a profitable way to promote your business. Half of retail. The companies in the industry surveyed expressed concern about interacting with their audience through Facebook. All of these stats are interesting, as there’s a good chance that at least one hits the mark within your company.

Do you plan to spend more money on social media marketing during the last four months of the year? Do you think this is a profitable way to spend your money on marketing? Do you have questions about how you connect with your audience? At present, there is a great opportunity to expand internationally.

It can be challenging to take the first step, but using social media will ensure that you are on the right track. Facebook, among other social networking sites, is growing in regions around the world. This is driving more and more companies to spend more time and money expanding their international reach.