Three Rejection Busters That Reflect A New Cold Attitude

How can we avoid rejection and remain “real” while cold calling? Well, the truth is that the more genuine we are, the less likely we are to be rejected.

Once you understand why cold calling is so difficult and begin to change your mental view of cold calling, you will be able to move from thoughts to actual language that is aligned with this new way of thinking.

This new language will help you make cold calls without triggering feelings of sales pressure that will lead prospects to reject you.

Here are three key phrases that I have found that, when used sincerely, turn cold calls into relaxed conversations.

1. “Maybe you can help me for a moment?”

When you make a call and hear “Hello?”, Consider responding by saying in a very relaxed and casual tone of voice, “Hello, my name is, and maybe you can help me for a second?”

Remember, there is no trust between the two of you yet, so it is important that you sound, and be, relaxed and low-key.

This may sound a bit awkward, but hopefully you may be willing to try something new. The point is that when you ask someone for help, it is not a sales “technique”, it is the literal truth.

After saying, “Maybe you can help me for a second?”, The person you called will almost always respond by saying, “Sure. How can I help you?” Why? Because our normal human reaction when someone asks us for help is to offer it.

Eventually, you’ll find that asking, “Maybe you can help me for a second?” it feels easy and relaxed because you are humanizing your calling by being your genuine self. You are not
using the canned prayers that all the other vendors that day have used.

Most importantly, this simple exchange helps you create a two-way dialogue with the person you have called. How different it feels from the standard one-way tone, “Hi! My name is … I’m from … We make it …”

Try mentally transitioning into this new mindset by asking for help and see if your calls don’t start to feel easier and more relaxed. This simple question opens the door to conversation rather than closing it.

2. “I’m just calling to see if you’d be open”

Now you are probably wondering, “What do I say next?” It’s simple: do what you say below about the person you’ve called, not yourself, and make it specific and compelling.
to them.

Don’t make a speech the way you would if you were operating with the traditional sales mindset. Try to keep in mind that who you are and what you have to offer are irrelevant at this point. The only thing that matters is the person you have called and the problems or problems you may have that, in the future, the two of you can decide that you can help solve.

The next step is to focus on a problem that you think the other person might have. This wording is crucial, because you are simply asking them if they have an open mind to consider something new that can help solve the problem.

At this point, you may be tempted to go back to the traditional sales mindset and launch a mini presentation about the services you offer. That would be premature in
this stage of your conversation. You still don’t know enough about the person you are talking to and their problem to offer your solution.

3. “Where do you think we should go from here?”

Let’s say you manage to fully embrace this new mindset when it comes to cold calling. You focus your initial conversation on a specific problem or issue that you know from experience affects people in that business or industry. The initial call turns into a positive and friendly conversation. It is moving in such a positive direction that you both feel there may be a coincidence.

And at that point, you can start to slide into the traditional sales mindset. You can start thinking about a possible sale.

And this can lead you to start making statements that your prospect will interpret as an attempt to “close.” For example, you may begin to push, even subtly, for an appointment or a follow-up call, implying that you are eager to move things forward in order to make the sale.

The problem is that such pressure on your part can lead your prospect to withdraw and reject you.

Instead, the moment you feel like the conversation is reaching a natural conclusion, you can simply say, “Well, where do you think we should go from here?”

This question assures prospects that you are not using the conversation to fulfill your own hidden agenda. Rather, you are giving them the “space” to begin to decide if they trust you. You are not leading them down the path to a sale, you are letting them
create your own path.