If you are looking to drive traffic to your website, blog, or any other publication using the power of article marketing, then you must be able to write the perfect article that will help you do just that.
Here are some great tips to help you write a great article to attract leads and increase your overall sales:
1. Create an eye-catching title.
The title of your article is essential for several reasons. One of the reasons you should have a great title is because it’s the first thing people see when they search for articles in directories, and it’s most likely the first thing they’ll see when your article is published on blogs.
Make sure your title contains your keywords. The title is used in the TITLE tag and other meta tags, which is good for SEO purposes, so you’ll want to make sure your keywords are in the title.
A great headline is one that visitors will want to click on the moment they see it. “How to…” and “Tips…” headlines are very popular, so you may want to consider whether or not these types of phrases will fit into your headline.
2. Write a summary that generates curiosity.
The abstract is the next important piece after the title that is used to capture the interest of potential readers. Your abstract should pique the interest and curiosity of your readers, which will entice them to read the rest of your article.
3. Keywords placement.
In most cases, you will be using your article to generate traffic for a specific keyword or phrase, right? Due to this fact, it is important that you place the keyword in the body of your article so that it makes sense from both a reader’s point of view and an SEO point of view.
Use your keywords in the first sentence, once within the inner paragraphs, and once in the last sentence. The key is to use your keywords where they are most appropriate and never overuse them. Maybe aim for a keyword density between 2% and 4%.
4. Make your readers want to keep reading.
The effectiveness of your article depends on how interesting and captivating you make it. If your article is truly inspiring and full of valuable information, then your readers will want to continue reading. The idea is to make your article valuable enough to your readers that they want to click on your links to find more information.
5. Create the perfect finish that will generate conversions.
A great article is one that will provide readers with valuable information, but not so much that they don’t need to continue to your website, blog, or post to learn more. If you provide them with everything they need to know in the article you write, then they have no reason to continue. It’s usually a good idea to leave something of value behind so that your readers have to click on your links to discover the rest of the information.
