4 mobile marketing trends for 2017 to watch:-
According to the Mobile Advertising Forecasts study published by Zenith, 75% of global Internet use in 2017 will be through mobile phones. The internet will go mobile and the traditional layout you have (one screen, one computer, one keyboard) will become obsolete. The proportion of mobile devices for Internet use has grown steadily over the past five years. In 2012, barely 40% of web traffic came from desktop search. But the improvement of the interfaces, of the mobile phones themselves, and the development of the habit of consulting the Internet on the move now mean that the mobile phones have become the heart of the machine.
Be visible in mobile search
Being visible in mobile search is no longer an option to consider, it is a vital necessity for your business. Make sure your site is responsive (i.e. automatically adapts to the visitor’s screen resolution). An unresponsive site in 2017 is exposed to sanctions by Google, which has clearly indicated that it favors websites created to promote Internet users browsing from their smartphone. Do not forget that Google is a traffic provider, it is a service for Internet users. So you can’t afford to take them to a site that isn’t mobile friendly… It’s up to you to get to the page.
Use Google Analytics to estimate how much traffic to your website is coming from mobile devices. If it doesn’t fit the industry trend, your site may not be a good fit. Elements that appear, errors, a script that runs in circles. Verify!
Have a fast loading time
Internet users are increasingly mobile, but less and less patient. When you search on your smartphone, you don’t want to waste time. So, as a website manager, you need to offer fast navigation. To do this, optimize the loading time.
Google Analytics has set up reports dedicated to site speed. You can see the speed at which your page loads according to different variables. Look at the average loading speed of your pages on smartphones. If your performance is poor, this may explain why your traffic on these devices isn’t taking off.
Have a mobile donation solution
It offers a suitable donation management solution. Facebook, Twitter or YouTube offer direct donation solutions, without taking Internet users to the final site. It is possible to donate through this intermediary.
In the meantime, check the proportion of your conversions taking place on mobile devices. If the number is zero, everything has to be checked. If performance doesn’t seem to take off, consider integrated donor management solutions to engage donors.
Do not neglect social networks
On mobile, users use apps. Among them, social media applications are among the most popular: Facebook, Twitter, Instagram, Snapchat or Pinterest. Look in Google Analytics at the proportion of traffic that comes from mobile social networks. Make sure you always offer consumable content on mobile. That is, powerful visuals, videos, texts that can be easily consumed on mobile.
Don’t post the same messages at the same time on all platforms. You risk fatigue. Find a platform-based approach and tone, and monitor your performance with Google Analytics social media reports.
