Digital marketing is all about making the customer’s website or other web resources search engine friendly. It is about improving the ranking of customer websites or other web resources on the various search engine results pages. If a website has an improved ranking on a search engine results page, it means that it is attracting more and more web traffic. If the website is intended for business purposes, improving web traffic on it contributes to lead generation and sales. In this way, through proper digital marketing of a web portal, business profitability can be guaranteed. Digital marketing is incomplete without search engine optimization or SEO. In this context, it is relevant to add that SEO is of two types and they are on-page and off-page. This blog is an honest attempt to discuss the various off-page optimization tactics that the web marketer should take to improve the visibility of customer web sites.
Off-page optimization
As the name suggests, Off-page optimization it has everything to do with optimizing a web resource such as a website, externally and this means that it does not focus on the internal work associated with the website. The experienced web marketer can perform this type of optimization by link building. The concept of link building is to pass the website link through blogs, articles, press releases and other content published on other websites. Then, optimizing the publications so that the contents together with the website link attract more and more audience. This is important due to the higher chances of lead generation and sales lead conversions.
Link building strategies
Below is a list of link building strategies that web marketers typically follow:
Write blogs
Digital marketers can write business-relevant blogs, themselves or with the help of professional content writers, and post them to more than one blogging website. When they do, they also pass the link to the customer’s website. In this way, the client’s website gains visibility on the various search engine results pages.
Write articles
Web marketers can write business-relevant articles and publish them on various article publishing websites. Common article publishing websites include EzineArticles, Article Base. SEO professionals also pass the link to the client’s website along with the posts. This increases the visibility of the customer’s web portal.
Comment on blogs
If you are thinking of increasing the visibility of your website, you can visit relevant websites online, check relevant blog posts, and comment on blogs. When passing blog comments, be sure to pass links from your client’s web portal.
Post forums
There are several forum posting websites available online. As a seasoned digital marketer, you can sign up for some of the forum posting sites and post the forum content along with the link to the client’s website. In this way, you can try to increase the visibility of your client’s website.
Questions and answers
There are a number of question and answer sites and you can post questions, answers on relevant topics, pass the link to your client’s website along with the answers.
Social bookmarks
There is a popular social bookmarking website available online. These include Twitter, Stumble Upon, Dribble, Reddit, Digg, and many more. As a digital marketer, you can post to social bookmarking sites and perform search engine optimization activities.
Post to social media websites
There are several social media websites online and they include Facebook, LinkedIn, to name a few. You can post content on these websites. While posting content, you can pass the link to your client’s website. This improves the visibility of your client’s website.
This blog focuses on some off-page SEO practices. Aside from those discussed above, there is a wide variety of other Off-page optimization strategies that the digital marketer uses to improve the visibility of the client’s website or web resources.
