Marketing campaigns and information dissemination continue to evolve from print media to online trends. And similarly, there continues to be a shift from offline to inbound communication technologies. Businesses are increasingly successful with original online content and delivery channels than with in-content ads. Additional tactics include increasing brand awareness and taking advantage of audience growth. Details follow.
2014 trends
1. Content marketing is a huge industry. Businesses advertise and earn consumer trust by creating valuable content through different channels. This takes into account information from the industry that brings more knowledge and entertainment to audiences. A business can build a relationship with its demographic market and build a loyal following. Using social media content marketing on websites, blogs, comments, emails and videos, and more often, provides opportunities for business and high brand recognition.
2. Social media networks will continue to be huge in 2014. New social media (sm) sites pop up all the time and if a business isn’t listed on Facebook, LinkedIn and Twitter or another popular sm network, its audience will more than likely be decrease. Therefore, it is prudent to use social networks in 2014 to build audiences on different platforms. Diversify and watch your marketing efforts soar.
3. The content must be easily and quickly recognizable. When looking at social networking sites or any other content, use images. Successful blog posts that receive the most audience engagement have well-placed images to break up the content and emphasize products and services. Use infographics that combine images with some text to explain a topic or give statistical information.
4. Simple is better; less is more. This is the trend of 2014. Simplistic marketing messages and recognizable logos are the key to online marketing. Don’t drain your audience by constantly bombarding them with ads and content that is irrelevant, boring, or non-productive. Today’s consumers want to see what you have in about ten seconds and move on.
5. The increasing use of smartphones requires you to have applications and online marketing adaptable to the use of smartphones and tablets. By 2017, it is forecast that 87% of cell phone usage will be through smartphones. Provide a marketing experience that can be easily used through smartphones.
6. Targeted and retargeted ads will be a big online marketing trend in 2014. Retargeting works by using browser cookies to track websites that are easy to use. Once you leave a certain site, the product you viewed on that site will be displayed to you on another site. In other words, follow your customers across all of your sites.
7. SEO (Search Engine Optimization) will continue to be used in online marketing and will play a huge role in search ranking in 2014. Providing users with the best and most relevant content is what makes Google tick . Share good, targeted content, and the website will rank higher. Also keep in mind that the highest ranking search results often connect to social media.
In summary, the main marketing trends for 2014 include the use of social networking sites. Learn how to post, rate likes and get more customers. Provide applications for smartphones. Use your company logo and keep it simple. Make your content relevant and interesting. And keep things up to date and market your product with insight. You will gain confidence and your brand will be recognized.
