The fact is that more and more people are using their mobile devices to surf the web, check their emails, play games on Facebook, view content, etc. than ever before. The goal of any internet marketer is to be as available as possible, and if you follow these myths below, you are losing cash.
Myth No. # 1: mobile marketing is a fad. You are simply an idiot if you think that mobile marketing is not here to stay.
Myth No. # 2: You don’t need to change your website for mobile device users. Of course yes! A consumer’s experience on your website should be rewarding. Your content should be easy to see and your website should be easy to navigate. A person visiting your site should be able to find what they are looking for fairly quickly, with a couple of clicks. If they can’t do that, they won’t waste time. They will quickly jump to another site that is easier to use.
Myth No. # 3: You don’t need an email capture box. This is simply blasphemy. Every website you own, even your personal website, should have a lead capture place that is easy to spot and hard to ignore. Force people to sign up for your email list by promising good quality content that interests them and then delivering it.
Myth No. 4: personalization doesn’t matter. If someone visits your site a second time, is their experience different from the first time they came? Should be. Recognizing returning visitors is a way of building a relationship with them, offering them discounts, showing them saved pages, etc. See it as an opportunity to deepen your confidence in yourself and / or your brand.
Myth # 5: You must have a lot of content. True, content is king, but it’s easy to overwhelm customers, especially mobile device users, with too much content. It’s best to give them snippets of the content so they can read a bit and then decide whether to go further and look up that information. But here’s a caveat: if your website’s main purpose is to sell to customers, then you want it to be obvious and obvious that they are going to buy, not explore. So keep that in mind when choosing what to display on your website.
Myth # 6: No one is going to share these things. You never know. Many people see something and while they may not be interested in that product or your site, they may know someone who is interesting and ready to buy. So make everything on your website easy to share on various sites like Facebook, Pinterest, Twitter, etc.
Myth # 7: I don’t need to go out of my way to build an app. While this may be true, if you have the resources available to you and your clientele to back it up, consider building an app. Many users enjoy the ease of using an application rather than having to go to a website and log in.
