Marketing expenses are a large item in most corporate budgets, and in most cases, the cost of printed promotional products is included. Businesses use these articles to supplement print and electronic advertising, cold calling, networking, and word of mouth. Consumers almost expect these products and love it when they receive something unique. In addition to the article itself, the way it is distributed can capture attention.
Distribution of printed promotional products in person
Despite the popularity of email and the Internet, promoting in person is still more effective. Consumers appreciate the personal touch because it makes them feel important. Businesses can gain a competitive advantage through face-to-face promotional product distribution at trade shows and local group events such as town hall festivals, school fairs, and open houses. Marketers can find out about upcoming events by checking the city and county event calendars. If sponsorship opportunities are available, they should consider them because this offers another avenue of publicity.
Opportunities to interact with customers one-on-one don’t come along often. Sales reps should take a proactive approach and go door-to-door, providing customers with brochures, flyers, and inexpensive promotional items like pens or key chains. People may not know about the company until they receive a brochure and will like the added touch that a promotional item provides. A business that uses this approach will stand out more to customers than one that uses mass mailings to stay in touch.
Business representatives can also go where large groups of people are doing other activities. For example, distributing small promotions in the parking lot of the mall, supermarket or gym can be effective. A permit may be required to apply on private property, so sellers should be aware of the regulations before setting up shop in a parking lot. The last thing they want to do is create ill will with other business owners.
Using creative distribution tactics with print promotional products
Creativity is often appreciated, especially when it comes to marketing. Drivers will be impressed when an auto club sends them a personalized auto emergency kit with an application to apply for membership. Moms-to-be will love a gift basket containing a pacifier, bottle and romper from a maternity service. When the promotional product is unique and related to what the company offers, it is often very effective.
Some companies take creativity to another level by dropping promotional products from the sky while flying over beaches, parks and public playgrounds. Consumers are literally showered with these freebies, adding an unexpected boost to their day. They won’t soon forget the day they were hit on the head with a squishy stress ball that fell from the clouds, or the company that provided the item.
Companies can also make a lasting impression on consumers by literally branding them. Applying temporary tattoos or painting your face with your company logo is a very direct form of advertising. People will wear these decorations throughout the day, making others take notice and become curious. Creative distribution techniques like this make the promotion fun and unique.
