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Different types of catalogues, brochures and booklets


supplies catalogs

A supply catalog is primarily designed to work within a business-to-business relationship, which means that you primarily sell your product or services to other businesses. Typically, a supplies catalog lists your products, item numbers, and any detailed specifications about each product. The price is included along with pricing details such as minimum orders, contact information, and shipping information. Some supply catalogs might even have an order form template that the customer can use to place orders. Images can be used to help your customers choose the right product, but it doesn’t have to be fancy. More importantly, supply catalogs should be designed with efficient product organization so your customers can easily find what they’re looking for.

retail catalogs

A retail catalog is when your business product or service directly serves the public. It is with the retail catalog that the catalog design is crucial to capture your customer so that they want to see your products and buy them. This catalog can and should have a visual “wow” factor. Definitely use high-quality images of your product and make your catalog overlay professionally. Paying attention to the “hot spot” areas of a catalog can greatly benefit your business in selling your products.

digital catalogs

With technology moving as fast as it does today, we should all be aware of the digital possibilities. Having a virtual catalog of your products available to your customers has never been easier than now. With the right tools, your catalog can be downloaded quickly and viewed efficiently. Your virtual catalog can be sent via email and you can offer an online purchase option. Now your customers can place orders at their convenience, at any time and day.


Instruction manuals

Also known as owner’s manuals, instruction manuals are created for any product that requires additional information on specifications, assembly, installation, service, warranties, safety, etc.

Reference Guides

Reference guides are the “short and nice” version of instruction manuals. They condense the information into the most important topics and instructions. This is especially beneficial if the step-by-step instruction booklet is 76 pages long and all you need is just a quick reference guide to key features.


There are companies that could greatly benefit from having a professional portfolio to present to their clients. Businesses that create custom products such as built-in cabinets, faux designs, millwork, sculptures, etc. All of these companies could use a portfolio brochure to showcase their unique talents and expertise to potential clients. A portfolio brochure would not only inspire customer confidence in the quality of the craft, but would also reflect the company’s pride of ownership with a proper portfolio brochure.


Brochures Brochures

The difference between a catalog and a booklet is its purpose. A supply or retail catalog focuses on the product, and a brochure discusses the product or service in a more informative and educational way. Brochure flyers are great professional sales tools to educate your customers on why they should choose you over your competitor. Booklet-style booklets are designed to have multiple pages bound together, usually stitched (stapled) at the fold. Booklet-style brochures can be as small as 8 pages (including front and back) and increase in multiples of 4 pages.

Brochures Brochures

Widely used as a medium to advertise a business, product, or service, they can be bold, colorful, and informative. Brochures are often printed on a single sheet of glossy paper, most often in full colour. There are many ways available by folding the paper in different ways. One of the most common is the tri-fold brochure, which is folded from 8 1/2 x 11 paper into three sections. Next in line is the bi-fold booklet that is folded in the middle of the page. The bi-fold brochure can be created from 11 x 17 size paper, folded in half.


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