Television advertising is one of the most effective means of generating awareness of a brand, service or business among target audiences. For years, television has been a means of entertainment for the masses, while also educating them about various brands in the market. Television advertising is advantageous over other advertising mediums as it provides an audiovisual effect on the audiences. The brand message is familiarized with the customers through the sound and visual effect that provides an immediate and lasting impression on the mind of the audience. Two significant advantages of brand advertising through television media are provided in the following paragraphs. Have a look-
Presentation of the brand message with a good storyline- Every advertising campaign is based on a storyline. However, this story is presented in such an interesting way through television media that it gives customers a strong impression about the advertised brand. Enhanced by sound and visual effect, the brand’s commercial is presented as a mini movie. It is for this reason that brand commercials through television media are called advertising films. Through television media, the brand message is delivered in a minute in an interesting and exciting way to customers. Although a lot of creative input and implementation is required to broadcast a TV commercial, the impact provided by TV commercials is better than other advertising channels.
Provide mass appeal to target groups: TV is the most effective advertising medium to provide mass appeal to target groups over any brand. Almost all people love to watch TV during leisure hours. Branded commercials that air during particular series, movies, or programs provide great appeal to target groups. Customers also fondly remember the brand’s jingles with which most of the brand’s commercials tend to end. In addition, they are also aware of various brands and their up-to-date features and benefits. This awareness helps them later in deciding whether they should buy that particular product or not.
Among the various means of brand promotion, TV advertising provides an immediate impact on the target groups. The brand’s message is presented in an attractive way enhanced by the audiovisual output of the commercials. A maximum number of customers rely heavily on television media to stay informed about the launch of new brands or updated features or benefits of existing old brands. Credibility is also an important attribute of brand advertising through television media. Any brand commercial through television media is intended to be entertaining and informative to increase the interest of prospects. However, as mentioned above, the message must be credible and must also relate to the characteristics of the brand. Flaunting the brand with a believable look is one of the secrets behind successful advertising practice.
