Daily emails are emails that are sent on a daily basis, as if you were talking to a friend or loved one. And wouldn’t you like to talk to that person every day? Of course you would and that’s why daily emails work so well.

If you care about staying in touch with someone, you have to make the effort. A successful business needs to take care of its customers, so staying connected is important. One way to do this is by sending daily emails to the contact list.

There are many arguments for and against daily emails. Let’s look at some of the things to consider when deciding how often your emails should be sent.

What are daily emails?
There is no trick question here: daily emails are exactly that, an email sent every day from a company to a subscriber. That’s the easy part. The hard part is deciding if that’s desirable or not.

Most people get a lot of mail in their inbox and are more concerned with keeping their content to a minimum. That said, a business that doesn’t communicate enough is easily forgotten. Companies have to tread carefully when deciding how many emails to send to their customers.

Email has the advantage of going directly to where the customer is: For most people, checking email on their phone means a business can literally be in their hands. Of course, that should be encouraged as much as possible.

Get emails opened
The first concern of a company’s marketing strategy is to obtain the contact details of customers and keep them subscribed. An email you didn’t sign up for is spam. But an email that the customer doesn’t want, or that comes in too often, can look like spam, which means the customer is likely to unsubscribe.

The real trick is to send emails that add value to the customer. If someone is interested in receiving your emails, they will welcome you as often as you like to send. So the real question is, how do you send an email that people want to open?

Write engaging emails every day
To write an email that people want to open, you’ll need to make it worthwhile. That’s even more important when you want to increase the frequency of the emails you send. Here are some ways you can keep your emails interesting, even if they’re sent daily.

Find a niche. Depending on your business, you will have specialized knowledge to impart. That information can be used to your advantage to create emails that people actually want to open. For example, a beauty brand might offer beauty tips, product recommendations, and application techniques. A financial brand can offer different tips for saving and budgeting.

Be topical. If you can collect relevant news and information and present it in one place, you give your customers a reason to open your email, even on a daily basis. It takes a bit of effort to stay on top of current news, but it’s a great way to make your emails relevant and interesting.

Promote products. If you have a contact, they signed up for a reason, so keep them interested in what you have to offer. Introduce a new product or talk about different uses for the ones you already have.

Create a summary. A summary is a newsletter created around an idea, using different selected sources from the Internet. It’s designed to be informative, somewhat like a blog post, but delivered directly to your contact’s inbox and enhanced with a variety of fonts.

Sale of functions. Everyone is interested in saving money, so promotional emails are much more likely to be welcomed. Feature one type of product on sale, provide incentives to buy multiple items, and offer a code for a discount at checkout.

Working with your provider for daily emails
You should be aware that many providers will limit the number of emails you can send per day. Popular email service providers like Outlook and HubSpot have limits based on your history and account level. These email providers offer between 100 and 1,000 emails per day depending on the provider and plan, so if your contact list is longer, you should go for a professional provider.

Getresponse offers a maximum list size for the Basic, Plus and Professional packages of 100,000 contacts. Above this limit, there is a charge of $4.00 per 1,000 contacts, which increases every 30 days, even with the 12 or 24 month subscription plan.

Keep in contact.
Choosing to send daily emails is a great move that can result in increased customer loyalty, but it will take more effort to stay relevant. You’ll need to decide if you can generate enough quality content to keep customers engaged on a daily basis, or if a less frequent schedule will better suit your business.

Regardless, the basics of daily emails remain the same no matter how often you email: You need to stay in regular contact with customers and prospects offering their details, and when you put content in, you need to add real value. to their lives. .

Make sure your customers feel noticed and use your email service to your advantage. daily emails They’re a big commitment, but they’ll be worth it if you do it right.

The BIG advantage of daily emails

• They position you as a true expert. If you know something, share it. The more you share it, the more people will see it. Familiarity builds confidence and makes you an expert in a particular field.
• Your writing shows The more you write daily emails, the more practice you get at writing. It also creates the opportunity for you to showcase your voice as a writer.
• Your knowledge is demonstrated Daily. Without being pushy, without shouting from the rooftops. Daily emails subliminally display your knowledge of a topic to the world
• Your credibility is built by default. Daily emails require discipline. It requires you to sit down every day and write. By doing so, you demonstrate consistency of effort and that is a special super power of daily email writers. When most people shoot in different directions, you show that you are a disciplined and consistent person and that you deserve to be hired.
• Your services are sold more easily You have become the trusted friend because your readers know you. They start to like you and eventually trust you. Why wouldn’t they buy from a trusted friend?

conclusion

Daily emails sound scary. There is a common belief that readers will unsubscribe en masse.

And some do. They’re not the subscribers you want anyway. You only want to talk to people who like to hear from you.

Daily emails flex your consistency muscle. They show the reader that you are a disciplined person and very quickly they discover that you have great knowledge on a subject.

Clients want to deal with experts. Like a good friend, they want to hear from people who will help their lives flourish. As your relationship grows, people come to know, like and trust you, and will do business with you rather than with an unreliable and inconsistent stranger. Daily emails win!