When it comes to generating traffic to your website, the main thing to remember is that quality is more important than quantity.
You’ve probably heard before that “less is more,” And that’s definitely true when it comes to generating traffic to your website using methods like blogging, social media marketing, and more. But somehow the idea of quality over quantity isn’t even a real choice.
The importance of quality
The real questions you need to answer are:
- What is your purpose? – Explain the reasons behind doing what you are doing in one to three sentences.
- Who is your audience? – Explain who you are doing it for by creating a personality of your ideal client or client.
- How fast do you want to be successful? – What is the timeline of your success story?
The point is, high quality must be given. The next question is how much time do you have to spend producing the kind of quality you want to produce and how quickly do you want to experience success. It’s all a numbers game and easy to analyze if you understand your niche and your industry.
An action plan
When you determine the type of traffic you want, it will dictate the type of content you create for your audience. Then find out how many visitors you need to get to your website to convert it to a certain amount of sales. Find out how each content you use and each pay-per-click you add affects those goals, and from this you can create an action plan.
That plan should include both quality and quantity, at least to the point where you are generating the amount of traffic you need to generate to make the amount of money you plan to make.
How many web visitors do you need?
For example, suppose that in your niche an average total daily visitors is 200 per day, your product costs $ 20, and your conversion rate is 5%. This means that for every 200 visitors, you will make 10 sales. That would be, in this case, $ 200 per day of gross income for your efforts. If you want more results, you will need to generate above-average traffic or increase the price of your product.
The best way to increase traffic is to increase the amount of activity on your website through blog posts and various other types of content that you offer to your audience, but to keep the quality high.
Therefore, the idea of choosing between quality and quantity is not really a real choice. Depending on your goals, you may need to do both. You will always need to produce high-quality information or products, that’s what is expected. However, you can increase or decrease the amount of content you add to your website or new product development based on your goals.
