Blogging is essential in today’s world of content marketing. In fact, your blog is at the center of all your content marketing efforts. Without an understanding of the ways you can guarantee blogging success, you are simply shooting in the dark in hopes of a miracle. Miracles happen online, but you are more likely to be successful if planned.
Blogging provides many numbers that you can see and study. Seeing the numbers can help you do more of what works and less of what doesn’t. With the numbers you can know how many people are visiting your blog, what they are reading, where they come from and more.
Here are some numbers you will want to see:
How many visitors
This is self explanatory, but it is a good indicator of whether or not your content marketing is working. If your number of visitors is constantly increasing, then your content is doing its job.
How many new visitors
Knowing how many visitors are new is also an important number to keep in mind. This helps you know if you are getting an increase in notice and a wider audience.
Where did the visitors come from
This is an important metric, because if you have more visitors from one place than another, you can put more effort into the place you’re converting.
How many repeat visitors
Having regular visitors can be a good indication of having content that readers want to consume. If you have few repeat visitors, you may not be converting or redirecting your visitors well.
How many visitors bounce
Most blogs have some bounces, but if you have a very high bounce rate, it can be a sign of poor targeting.
How many visitors stay to read
See how many people are reading your blog posts and what they are reading. Create more content that they like to read.
How many visitors comment?
Engagement is a great sign of good social media marketing, and if you don’t have enough of it, do what you can to get more.
And the two most important numbers of all:
How many visitors sign up for email lists?
One of the points to generate traffic to your website or blog is to get email subscribers. You need to do whatever it takes to collect as many targeted subscribers as possible, because email is where you’ll get regular website and blog readers and where you’ll get customers.
How many subscribers become customers
The other number that is essential to know is how many subscribers turn into customers. This will help you to know if what you are doing is working as expected.
If you don’t know this information, it’s hard to know if what you’re doing is working. If you really want a business to exceed expectations and run a successful online marketing campaign, then looking at these numbers and responding with the right actions will make a difference.
