Internet marketing remains a complete mystery to a large
majority of Internet users. For many network users, online
marketing is seen as an alien area of the web, populated
with silly get-rich-quick schemes and unsavory characters
ready to rip off the innocent and uninformed consumer in
the click of a mouse.
In fact, internet marketing couldn’t be further away.
of this unshakable image. In reality, internet marketing
is populated primarily by hard-working professionals who promote
and selling high quality brand name products by many of the
The 500 best companies.
Worldwide there are now more than a billion Internet users,
representing a large consumer base or global market.
The total amount of goods sold online has been constant
increasing each year as the Internet gains in popularity and
familiarity. Studies have shown that people shop online because of
lower prices, a wider selection of products, easier comparison
go shopping, and many simply prefer not to have to travel to the stores
to make a purchase.
Managing all this online e-commerce is a whole sector of
companies, hosting providers, web designers, advertising
agencies… and so on. All this online commerce has also
spawned a relatively new creature — the professional
internet marketer. someone who earns a living
helping to facilitate, in one way or another, all of this online
activity.
Still, internet marketing has gotten a raw deal.
If you mention any group of professionals that you are
an internet marketer and working full time on the internet;
You will receive some very skeptical looks and more than one
eyebrow arched in disbelief.
Regardless of this lingering skepticism, Internet marketing
has become a viable alternative for many disgruntled professionals
dissatisfied with their hours or working conditions. has become
a viable alternative for many people from all walks of life, from
the college student to the bored housewife to the retired doctor…
everyone enjoys a full or part-time income from the comfort of
from their homes.
And since the Internet is now practically available to everyone,
anywhere in the world — Internet marketing is a level playing field.
Anyone can earn full or part time income from the web if
they really want it.
There are many forms of internet marketing. There are many online
business models you can follow. There are countless ways to win
a good honest income from the internet. which way do you take
will be largely determined by your own work habits, background
and what style of marketing you feel most comfortable with.
Here’s a quick rundown of the most popular ways on the internet.
Marketing:
1. The Online Brick and Mortar Store
Most major companies and retail stores have created online
versions of their brick-and-mortar businesses. Even if
consumers do not shop online, many use these sites to
collection of product information before purchasing on the
real world. A factor that many smart companies are exploiting
in their overall marketing strategies.
2. Online services
Many service industries have moved online, all
from travel to banking and dating! again internet
it can be a profitable extension for any service company.
3. Internet products/Internet gurus
Internet marketing has a history of pioneering
have forged the methods and techniques of online marketing –
opt-in lists, minisites, article marketing, pay per click
advertising, joint ventures… a brief history populated by
names like John Reese, Marlon Sanders, Ralph Wilson,
Yanik Silver, Corey Rudl, Ken Evoy and many others.
A whole new industry has grown up around the online ‘How To’ market,
info products, workshops and webinars — didactics
people how to market on the internet. A seller creating
your own product can be very productive; as seen
for the release of John Reese’s Traffic Secrets in 2004, which won
over a million dollars in one day. (Without a penny of payment
advertising!)
4. Online advertising and promotion
Pay-per-click advertising such as those offered by Google
AdWords and other companies present other viable marketing
road. Keywords (the exact words typed into a search engine)
driving a large part of the activity on the web, keyword marketing
has become a major driving force behind most of the economy
web transactions. This is a very lucrative sector for
those internet marketers who know exactly what they are doing.
Then there is the whole section of SEO experts and consultants
that demand high prices for positioning companies or products
in the first positions of the main search engines. acquiring
The top 10 organic search results (SERPs) will largely determine the
profitability of your product or online company.
5. Affiliate Marketing
One of the least understood, but one of the most profitable.
forms of internet marketing is affiliate marketing. an online
the marketer can join any affiliate program and promote their products
or services on the Internet. You market the products, find
clients for the company and receive a cut or commission
for every sale you make from your marketing efforts. Thesis
Commissions can range from 2% to over 50%. an affiliate
click you can earn anywhere from a few hundred to several
millions of dollars.
Major third-party affiliate programs or companies like
Junction Commission, LinkShare, Amazon, Shareasale…
acts as a broker or intermediary representing thousands of
Top brand companies such as Sony, Apple, Dell…
affiliate merchants. Marketers can join a program like
Commission Junction or LinkShare and be able to promote and
market hundreds of high-quality products or services online. Them
they can consolidate their affiliate marketing through these
third party programs.
Perhaps the most common business model for most
of online sellers is the latest example, or a combination
advertising and affiliate sales. many work from home
professionals have adopted this business model. They have
site or sites created on the topic that interests them and
of those who have or have acquired some expert knowledge.
Once these sites are established and gather a large
amount of targeted web traffic each day, generating a good income
It can only be a matter of putting the Google AdSense code in
your pages and placing some appropriate affiliates
links on their sites.
The more traffic these sellers deliver to their sites,
more income they get. The more unique content they create,
more income they get. The more websites they design,
more income they get.
What many people outside the field of web marketing fail
To realize, the Internet is a 24/7/365 business. The Internet
it is always on and working for you. It is producing automatically
income for you 24 hours a day, while you sleep, while
you are enjoying a good meal with friends, or even while you are
we on vacation
Internet marketing can provide you with a totally
liberating — you can live and work anywhere in the world. You can
be your own boss, set your own hours and work from the comfort
from your own home. The more your entire internet business can be online
automated so it basically runs itself.
Internet marketing is completely flexible. You can adjust your workload to
Follow your own work habits. Internet marketing is scalable, once
you’ve learned how to make your first dollar, it’s just
a simple matter of repeating and expanding on what you did to
earn that dollar. Computers and the Internet do it just as well.
It is as easy to handle a thousand sales as it is to handle a single sale.
As internet marketing becomes more well known, it will gradually gain
more and more respect. It will become a well recognized profession.
that many will aspire to and pursue as a lifetime career. Mainly because
Internet marketing will give you freedom rarely seen anywhere else.
profession.
It offers you mobility, a high standard of living and a job
environment that can’t be beat. It gives you the freedom to continue
your own interests and hobbies; all the while converting those interests
into viable income streams that support the lifestyle of your
own choice. When all is said and done, making a living alone
There is nothing better than this.
