Let’s first determine what an autoresponder is. It is software that can be used to send emails to people automatically. This includes initial emails as well as responses to emails. A common example is when you are going on vacation and configure your email service to send a message in response to incoming emails that you will be out of the office. Another common example is when online business owners use this software to send pre-written emails at timed intervals to customers.
So now that we’ve determined what an autoresponder is, let’s determine if you should use a service that offers one. First, before we go any further, let’s accept that running a business requires you to spend money at some point. This is not only true for offline businesses, but also for online businesses. Of course, the overhead for online businesses is usually much less than the expenses required for an offline business. However, there are expenses.
If you want to build a successful online business, you will need to build an email list. You will need the code to install your online subscription form and a way to record and store the information of all the people who have subscribed. You’ll also need a reliable way to permanently remove from your list those who no longer want to receive your mail. Hopefully you will have to send mass emails. Sending a large number of emails from your personal email account won’t work too well because once you send the first few, your email could be blacklisted for sending spam. How can you successfully accomplish all the things listed in this paragraph? Well, I hope the following paragraph will help you.
Using a well-known autoresponder service provider will allow you to send thousands of emails because they are trusted by mail servers. They trust them because they require mail recipients to opt in to receive email correspondence. Second, using a service allows you to record and store the email addresses of the millions of thousands of people who would like to subscribe to your website or blog. Third, using a service removes the headache of trying to keep track of who opted out because they do it for you. Fourth, using a service gives you access to statistics on how often your emails are opened and whether they are fully read.
Where can you get an autoresponder service and how much do they cost? There are quite a few available on the web. Two of the most popular services are Get Response and Aweber. Both services can start with programs that cost less than $20. However, remember that buying a service is just like buying anything else. You want to get the most for your money. So do a little price comparison before making your final decision.
