Since, for most of us, our house represents the greatest financial asset, doesn’t it make sense, when you decide to sell your house, to get the best results, and when you buy, you get the quality house? , do you seek and deserve? In most parts of the country, there are many options, in terms of hiring a real estate agent, to best represent you and your needs in the best possible way, so it’s wise to choose wisely and hire the right ones. top. individual, for your specific needs, personality, situation, etc. Let’s review some of the qualities we should focus on.
1. Empathy: When interviewing potential agents, take a close look and see if their pitch is clearly focused on you or more general. Does the individual ask probing, insightful questions and then effectively listen and learn what you seek and your goals, priorities, and needs? You might be wondering why I list empathy before certain skills, but it’s because many have the skills, but few possess genuine empathy!
two. Marketing/action plan: How will your home be marketed and why? What means, vehicles, etc., could make the best differences, for the better? How will you and the agent work as a team? How often will you share ideas and what will the process be like? How will potential price adjustments be determined and considered? What factors does the agent anticipate and how will they position you? Are you a candidate for a house – scenario, how expensive is it and what are the benefits, etc.?
3. Niche: Is this house a candidate for niche marketing, and why? If so, what is that niche? How will the house be marketed and promoted to make the most of it?
Four. Strengths weaknesses: Avoid being too emotional and review both the strengths and weaknesses of the home and property, etc., especially in comparison to the competition. Emphasize strengths and minimize weaknesses!
5. Competitive Market Analysis: Pricing the house, from the beginning, is often the difference between the best and worst results. Many people falsely equate the asking price with the sale price and sell the house for too high a price! Doing so often hurts the bottom line because in most cases the best results come in the first few weeks, and only smart pricing does that! Often when lower prices create a competitive situation, and I have often had clients, I have done better, starting lower and attracting more buyers.
6. Integrity: It’s hard to assess, but it demands an agent with the highest degree of genuine integrity!
Examine and carefully consider who you choose to hire as your real estate agent. The better you choose, the easier the period will be.
