In the vast majority of cases, real estate agents take advantage of the use of an Open House, as a component of their overall marketing plan/program. Although this is not indicated, for every house, that is marketed and sold, when one uses one, doesn’t it make sense to take the best advantage and perform the duties and responsibilities, in the way that works best? the needs of the customer, the homeowner? In discussing this, and after more than a decade as a licensed real estate seller in New York State, I have come to firmly believe in the PLAMIVA of running successful open days. To do so, this article will briefly consider the process, procedure, and reasoning, using the mnemonic approach.
1. Professional pictures: Most potential home buyers today begin their search on the Internet. While they don’t make their final decisions, when they do, they often only look at homes that seem interesting, well-maintained, and attractive. Therefore, it is extremely important to use the services of a professional photographer to take photos and publish them.
2. list prices: Many homeowners make the mistake of proceeding to list their homes, at a price they would like to obtain, instead of one, based on the use of a professionally designed and created competitive market analysis, or CMA. Since, in the vast majority of cases, homes receive their best and highest offers within the first few weeks after listing, it doesn’t make sense to price the home right from the start?
3. Advertising; expected: How will you promote and publicize the house and open house? How will you determine which advertising media to use and how to get the best bang for your buck? No open house will have the desired results until, unless, it attracts qualified attendees!
4. Marketing: Carefully consider the components of your marketing plan and how you determine how best to position yourself to achieve your best goals. What do you see as the niche and competition for this property and why?
5. Interaction: If you’ve attended open houses, you’ve probably noticed. some agents just sit around the house, somewhat passively, while others meet and greet, in an interactive and proactive way! A real estate agent must demonstrate their professionalism, knowledge, experience, and specific understanding of the particular home they represent and portray it and its best features in a positive light!
6. Follow up: For many reasons, including security, legal, and marketing, agents should require attendees to sign in when they attend an open house. The best results occur when there is consistent, quality follow-up, answering questions and insights, and providing relevant information and answers.
In most cases, it is important to follow these steps, PLAMIVAand repeat them, if necessary, to either find a qualified buyer for that home, or attract qualified future buyers, for homes that best suit your specific needs, this is a logical and necessary approach.
