Local SEO strategies are different from most regional or national marketing techniques. You should be aware that you want to generate traffic from the main city your business operates in and perhaps the surrounding cities. Here are some steps you should focus on to achieve your desired results from your local search engine marketing:

1. Create local pages for all three search engines: You must visit Bing, Yahoo, and Google and create local pages on each of them. Your main focus should be to create pages that are properly categorized for the set keywords that will be used as well. Make sure you choose the best possible categories for the same keywords; otherwise, your business may not appear in local searches.

2. Reviews: One of the best ways to reinforce your local SEO strategies is to ensure that you receive regular, high-quality reviews from your customer base. It is important that the reviews are real because search engines are very good at discovering false or wrong reviews. You should create a simple postcard and ask customers to leave and an honest review (but hopefully good luck) perhaps in exchange for a small discount or other bonus that you can add to your products and services. Since every local page you create will have a place for reviews, make sure getting positive reviews is part of your marketing strategy.

3. Local Photos, NOT Stock Photos: One of the main things people look for locally is business photos and actual images. Adding stock photos doesn’t sell anything about your business and will leave people wondering if they should bother to visit. Take high-quality snapshots of your storefront, another inside showing products and / or services, or happy, smiling people ready to solve a problem.

4. Put phone numbers in title tag descriptions – An easy way to double or even triple the people who contact you is to add your local phone number to the title tag descriptions and also on the top where people will see this information. For example, on a title tag it might say: Joe’s Plumbing, Denver CO, but why not say this: Joes Plumbing (719-555-1243) Denver, CO? This little trick will get local people to call you first instead of having to click on a link to find out more.

These simple, easy, and quick local SEO strategies that you can definitely implement today. Why not give it a try?