At one point or another, many Internet marketers come to a fork in the road in their marketing efforts by asking the question: Which way is best for me to drive more website traffic, paid or free? Many would argue that there is no need to pay for traffic as long as you provide value to your audience and the traffic will come while another party would say the opposite, and a third group would say why limit yourself to just one website shape. traffic? However, when it comes to website traffic, there is no right or wrong way.
Paid traffic is great and is preferred by many sellers because it is a targeted group of people who are looking for what the seller offers. Paid traffic too (big favorite) produces quick results while allowing the marketer to be a lead manager instead of a lead generator. Various types of paid traffic include traffic from pay-per-click ads, ezine ads, banner ads, pay-per-week ads, and online directories. Depending on the provider, some initial testing and sampling may be required to determine traffic flow and advertising budget allocation. If you’re looking to convert traffic at a faster rate, paid advertising may be for you.
Free traffic has been just as effective as paid traffic. Free traffic is great for producing quality traffic because of the way traffic is generated, which when done properly, is more personalized. Getting more personal or implementing personal branding helps build a relationship with your audience and increases the awareness, likes and trust factor so they are willing to spend money with you. However, this form of traffic takes time to generate substantial results, but the results would be longer term compared to a paid ad. For example, some free traffic sources (such as video marketing, article marketing, blogging, and web 2.0) when used can publish your work for long periods of time and can develop good organic search engine optimization results, where your work it has the potential to be posted on the first page of a search engine for a long time compared to most paid traffic, which stops when you stop paying for it, get penalized, or simply interrupted for whatever reason.
There really is no perfect solution or single answer. Free website traffic and paid website traffic have their pros and cons. Even deciding to do both methods has its pros and cons. Consider what set of trade-offs you’re willing to deal with. If you’re an impatient person, for example, producing traffic for free may not be for you, unless you have zero dollars for a budget. If someone else was looking for massive results, you might want to use both methods. Someone else may want long-term traffic and results, therefore may want to focus on generating leads for free.
It will likely take some trial and error before you figure out what works best for you. Anything that has worked well for someone else may not be working for you, as different methods work better for different people. However, whatever you decide to do, once you find one or more methods that really work for you, stick with it.
