Today’s message is very short and sweet… well maybe not so sweet but short for sure… and I hope you find it useful.

We’ve all felt the frustrations of trying to get good clients. Heck, trying to get new clients can be a real challenge.

So today I wanted to share some ideas that have worked for me…

Start by making a list of who you would like to work with. Think: “Who is my perfect perspective?” If you could choose any customer, who would it be?

This could be connections from a previous job, or business partners you know who like and trust you, or a vendor you’ve done business with in the past. As a last resort, you could put together a “cold list” of prospects.

Study that target market intensively and find out what problems they face today, who they are (men, women), how old they are, what magazines they read, etc.

Learn as much as you can about your perfect prospect and the market in general. This is a critical step. This is a very important step and should be done before you start your marketing message. I know I’ve talked about this many times, but it’s very important.

Once you have a target group in mind, create a mailing list. You will send them numerous messages, offers, and various messages over and over again until they become a customer, so I suggest you put these names into a program like Excel so you can easily keep up with them.

Study the competition and learn what they are doing, what offers they are sending, go to their websites, landing pages and direct mail etc. This way you can position your business in a unique way.

Once you feel like you have enough “smarts,” create a lead generation letter and send it to your prospect list.

It’s going to take more than one letter. I like to use a series of letters sent over a couple of weeks. Sure, sometimes you can close the deal with a single card, but that’s highly unlikely. The power in direct mail is to send multiple letters, not just one.

So don’t be discouraged if you don’t get a response on the first letter you send. This is typical. Once again, the power of a series of cards goes a long way toward landing that customer.

You have to remember that people are busy, worried and inundated with many distractions, spam and advertising messages in today’s super busy world.

Finally, I encourage you to study the master’s degrees. Learn all you can about your craft. If you can afford a mentor, hire one. A good mentor will save you tons of money, time, and frustration. It’s as good as having money in the bank…as long as you follow through and act on what you’ve learned.

Hoping this helps a bit. If you have questions, please shout at me. I am happy to help!

My best wishes,