Digital marketing is a term for the marketing of products or services using digital technologies, primarily on the Internet, but also includes mobile phones, display advertising, and any other digital media.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing, the promotion of products or brands through one or more forms of electronic media, differs from traditional marketing. It uses channels and methods that allow an organization to analyze marketing campaigns and understand what is working and what is typically not working in real time.
Why is digital marketing important?
Digital media is so ubiquitous that consumers have access to information anytime and anywhere they want. Gone are the days when the news people received about your products or services came from your ‘inner office booth’ and consisted only of what you wanted the public to know. Digital media is a growing source of visual content, entertainment, news, shopping, and social interaction. Consumers are now exposed not only to what you talk about your brand, but also to what the media, friends, family, peers, etc. are saying, and more importantly, consumers are more likely to believe your colleagues than you. People want brands they can trust, companies that understand them, personalized and relevant communications, and offers that are tailored to their needs and preferences, and this is exactly what digital marketing can offer them.
How does digital marketing help a brand grow?
Level the playing field online.
Enables online discovery of your brand.
Facilitates interaction with the target audience.
Build brand reputation.
More profitable than traditional marketing.
It helps to generate better income.
It helps provide a better ROI (return on investment) on your marketing investments.
In this way, we can target exact audiences or customers based on user requirements.
We can learn customer performance data.
We can target according to the user’s requirements.
By this we can do lead generation as well.
The main difference between traditional marketing and digital marketing is that we find out how many customers are coming and what are they doing in that particular phase.
The promotion of products or brands through one or more forms of electronic media differs from traditional marketing. It uses channels and methods that allow an organization to analyze marketing campaigns and understand what is working and what is typically not working in real time.
