Sending out mass emails to acquire new customers is a strong and effective marketing strategy. For companies that are reluctant to even try mass email marketing, you might benefit from this read;

“The complaint I get from many entrepreneurs and marketers alike is that they’ve considered email list marketing for their advertising needs, but haven’t found a good starting point. I’ve found that most first-time email marketers succeed success within the first 30 days and continued email marketing only makes your email lists bigger and more relevant with each campaign sent.”

Email list marketing works for big brands, drives traffic and revenue

Let’s take a look at some recent statistics that highlight why email list marketing is something to consider for 2016.

• More than 70 percent of marketers agree that email marketing is critical to your business.

• 60 percent of marketers say email is a critical product and service enabler, up from 42 percent of marketers in 2014.

• 20 percent of marketers say that the main source of income for their business is directly related to email operations.

• 43 percent of companies have email teams of 2-3 people.

• 74 percent of marketers believe that email produces or will produce ROI in the future.

• For 69.7 percent of US Internet users, email is the preferred method of communicating with businesses.

5 Practical Reasons Why You Should Consider Mass Email Marketing for 2016

Let’s put the stats and data aside for a second and talk about the real practical reasons why you should send email for your business.

Here are practical tips and what this author believes to require from your email list marketing company;

1. Some bulk email programs allow you to send an unlimited number of emails and can be fully automated, and work in accordance with responsible email marketing practices and the can-spam act of 2003 to remove opt-out options and undeliverables, spam score checkers, and more features automatically added with any web-based bulk email software platform.

2. With web-based software there is nothing to download or install, you can simply log into your software account online from anywhere to manage, send and monitor your campaigns. This is an advantage as email campaigns are not sent from your internet connection or email account and you can add and remove domains and IPs to perpetuate campaign longevity.

3. There are hardly any installation costs or contracts to be expected these days; You want to choose a month-to-month billing that gives you the control to cancel at any time, but more importantly and a pro-rated billing system so you can upgrade or downgrade at any time just by paying the difference in price. This is very important as you will keep your overhead costs under control and you will be able to grow with your new sales strategy.

4. Purchasing email lists from a trusted email list provider can allow you to choose specific categories to identify your demographic before sending. This provides a great opportunity to try out different categories that you might have previously missed with other advertising, allowing you to take advantage of a new marketing opportunity.

5. Create exclusive lists of openers and clickers. This is extremely effective as it builds new email list databases for future campaigns and is a great marketing strategy to implement early on. These contacts can be automatically added to new separate named email list databases and automatically created for you each time you send an email campaign.

3 things to consider when starting email marketing for the first time

An email marketing campaign may sound more exciting by the second, but not so fast! Well, if you think you’re ready to dive into email marketing, you might be, however here are some additional considerations to explore before you start sending out your first email marketing newsletter.

1. Email marketing is not easy it requires additional learning like any software. Great email marketing takes practice and is all about checking your ad text correctly for spelling, grammar, formatting, and other errors. Always do a split test by testing a few different ads and subject headers and then run with your best performance. Many make the mistake of pitching an ad to 100 percent of the list, splitting it up a bit, and thinking more about longevity.

2. Basic feature you should demand from the email list and bulk email software company you choose to send and manage your campaigns: no setup fee, billed monthly, prorated so you can increase/decrease sending volume when You want it, provides both email lists and email software under a single brand, offers support and easy contact via phone and email, a company with some track record and credibility online. Choose your email marketing company wisely.

3. When you shop around, make sure you choose a company that offers all email marketing under one roof, this holds them accountable and provides consumer confidence. There are many companies that provide email marketing services, but most do not offer email lists and the ability to send using web-based software all under one umbrella.

Now that you’re ready to send your first email campaign, even if you’ve never done it before, forget about the precautions and give it a try for 2016.