Digital marketing is in fashion today. Every day new methods and techniques are being devised to carry out marketing. Amidst all of this, it’s easy to assume that email marketing is an outdated process.

We may consider it because it is no longer used or is not getting the desired results.

However, you couldn’t be more wrong.

Email marketing is still very widespread today. It is, in fact, becoming more successful over time. But what makes it such an attractive marketing technique, despite being so old?

Well, let’s find out.

Here are the reasons people are still in love with email marketing:

1. Low cost

The main reason why email remains a favorite is the cost factor. It has a very low cost involved. All you need is a working email id and you’re ready to get started on email marketing tactics.

Sometimes people start buying email addresses in bulk. However, it is quite rare. For the most part, they send emails only to people who actually subscribe to the site.

An emerging practice is the use of software to automate the generation and sending of emails. However, this cost is usually lower compared to other modes of marketing.

There are no printing charges involved, nor do you need to pay fees for advertising space such as space on television and in newspapers. In general, email marketing is still one of the cheapest modes of marketing.

2. Only for customers

Most marketing techniques engage users who may have never interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.

However, email marketing is the only marketing modality where the users themselves ask to be part of the company’s subscribers.

Companies obtain users’ email addresses when they sign up for newsletters or when they register on their website.

Getting pre-approved from customers ensures that the emailing effort is more visible and effective compared to other marketing methods.

3. Target your audience

One of the great merits of email marketing is that it allows you to target a particular segment of your audience.

Since companies usually obtain email addresses through subscription or registration, they also capture their basic information about the customer, such as name, gender, age, location, etc.

This information could be used to create targeting emails.

For example, if your company has a great offer for students, you can send emails to users under the age of 24. And, if your company offers discount prices on women’s clothing, then you may want to consider targeting women rather than men.

Users may also notice a pattern that they receive only those emails that are relevant to them. Thus, in addition to saving a lot of resources, the company can also create a trust factor between the customer and the brand.

4. Ask them to make a move

One-way marketing, despite having a broader reach, suffers from a very critical drawback, namely lack of interaction. Even if you present the best of your marketing ideas, the user is free to ignore them.

In simpler words, you simply can’t force users to make an effort to pay attention to your offer. However, small efforts can definitely pay off.

Email marketing allows you to make those efforts. By introducing a simple “call to action”, you can prompt users to visit your website and see what you have to offer.

Having a call to action also saves you the hassle of giving too much information in the email. Therefore, in the body of the email, you can simply include the most engaging content.

5. Save you the effort

In addition to being profitable, it is one of the simplest marketing methods out there. One does not require any high-end software, or a large team or separate department.

All you need is the necessary hardware and a few professionals who know the job.

There is always the possibility of using better software and tools in email marketing.

However, most people prefer the simple format as it is mainly the content that decides the effectiveness of an email. The lack of complexity allows you to fully focus on creating compelling email content.

6. Check your score

One prominent feature that makes the email marketing technique desirable is the metrics. Most traditional marketing methods have no or poor metrics, such as radio, television, and newspapers.

However, in email marketing, despite being decades old, you can get all the measurements you need.

Also keep in mind that to identify performance metrics, you would need proper email software.

The right software will tell you everything correctly, from the number of emails that were actually opened to the ones that redirected the user to your website.

These results could give you insight into what is and isn’t working for your campaign.

7. See instant results

A great benefit of using email marketing is that it allows you to see instant results. As soon as you send an email, the user will receive it or receive a notification about it. Most people check their emails within 24 hours.

Therefore, whether or not the user decides to accept your offer, they will be able to see the real results the next day.

Most other marketing methods require a few days or even weeks to deliver results. But email marketing can get the results before the date changes.

Some people argue that such hasty marketing is counterproductive, but that is completely untrue.

8. Without borders

With email marketing being an important part of Internet marketing, it is not limited by geography.

While this is true of any digital marketing method, email marketing is the true alternative to traditional marketing methods like print and television.

The difference is that you can target customers from all over the world who belong to various countries, genders, age groups, professions, etc.

The more range of clients you choose, the larger your potential client base will be.

conclusion

Email marketing, despite the negative stereotype, is still alive and productive even today. As discussed above, there are many speculations that make people fall in love with him.

Although there are other marketing methods that may outperform the email method in one of two ways, overall, it is still one of the most effective and accessible marketing methods in the world.